About Prima Group

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all-day share broadcasting with viewers 15+
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Prima employees
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We are one of the leading and strongest media houses, operating in the Czech market since 1993. We currently operate eleven full-screen television and six radio stations, two dozen web portals, and more than fifty social media profiles, publish six print magazines, and hold dozens of events for journalists, clients, and the public every year.

Thanks to our diverse media palette and massive reach, we can tailor communication solutions for our clients and reach all economically active people in the Czech Republic or a specific target group through cross-platform solutions.

Prima Channels

Our flagship TV channel is the full-format TV Prima for the whole family. Prima COOL is oriented towards younger men, while Prima LOVE focuses on relaxation programmes mainly for women. Popular stalwarts include the documentary channel Prima ZOOM and the film channel Prima MAX, while detective and crime shows are presented by Prima KRIMI. In 2020, the news channel CNN Prima NEWS was added to our Prima FAMILY. A year later, Prima STAR started broadcasting, bringing the best shows from Prima’s history. For now, the latest channel is Prima SHOW, focused on broadcasting reality shows. In Slovakia, viewers can watch the Prima PLUS channel.

Streaming services

Considering the online segment, we are one of the Czech market leaders in streaming services, video advertising, and HbbTV („the red button“). Prima ORIGINALS, series from our original productions, popular TV series and previews are offered to viewers on our streaming platform prima+. Three subscription tariffs ranging from a premium version without ads to free viewing with ads are offered to prima+ subscribers. Information from home and abroad are provided by the news multiplatform CNNPrima.cz. Interesting and inspiring information from various segments is offered by our online magazines Prima FRESH, Prima ŽENY, Prima COOL, Prima LIVING, and Prima ZOOM. Autosalon.tv focuses on the world of motoring, and PLAYzone.cz on the world of esports. The online magazine Playboy.cz focuses on men’s topics.

Media Club as a market leader...

Our commercial media agency Media Club benefits from its years of market expertise and the strong background of our media group. It is the leader in TV and radio advertising and number two in the online segment. Currently, it represents advertising sales for the media within the Prima group and the music stations from the Óčko group, as well as the channels of the Barrandov group, Paramount Network, Nickelodeon, and Nick Jr. channels, and the stations represented by Atmedia Czech.

Among radio stations, it also represents Impuls radio, Europe 2, Frekvence 1, Rock Zone, Radio Bonton, Dance Radio, and Český Impuls. Through the Impression Media brand, the company offers advertising campaigns on 173 websites, including those of the Prima group. Programmatic planning and media planning for campaigns outside of Prima Group are provided by Media Club under the We Love Media brand. CAR PR specialises in the automotive segment, while Prima DOMA provides a wide range of cooperation opportunities in the hobby segment.

Our portfolio also includes strong and traditional radio brands with many firsts: radio Kiss, the most listened to supra-regional radio; Country Radio, the first folk and country radio station in Europe; Radio 1, the first Czech commercial radio station; Beat, the first Czech rock station; SPIN, the only Czech rap radio; and the best of the 1980s, served up by radio Signal.

Powered by Solootions

Creative solutions, marketing strategies, and PR communication are offered under the SOLOOTIONS brand. As part of this agency, we also organise unforgettable events such as LOVE DAY, COOLIFE FEST, PRIMA FEST, MAX KINO, PRIMA RUN, E-SALON, ZOOM FEST and PRIMA FRESH FESTIVAL.

We also design unrivalled merchandising and have our own publishing house, where we publish six magazines: The culinary quarterly magazine Prima FRESH, the educational magazine for children Primáček, a lifestyle magazine Prima vychytávky focussed on hobbies, homes and gardens, a quarterly magazine about history, nature and science Prima ZOOM, and the yearbook CNN Prima NEWS. Our print titles also include PLAYBOY magazine, published by PLAYPRESS.


Our agency PLAYzone is an expert in esports news and tournament organisation, focusing on the production of gaming-themed programmes broadcast by the Prima COOL channel and providing regular daily news coverage via the PLAYzone.cz portal. It is the organizer of the WCR competitions, including the million-dollar Tipsport WCR CS:GO. It operates the Vodafone PLAYzone Arena, an esports centre with an area of over 1000 m2.

We are a socially responsible company

Prima SVĚT is our umbrella brand for all the Group’s sustainable and charitable activities. By providing media space, we help non-profit organisations and charitable projects with raising awareness, public education, and charitable activities. We cooperate with the Czech Committee of UNICEF, the Food Bank, the Clothing Bank, WOMEN FOR WOMEN, and the Fund for Children at Risk. We support the Avon March, the Yellow Ribbon Run, the Teribear Moves Prague and Prima den s medvědem (Prima Day with a bear) projects of the Tereza Maxová Foundation for Children. Under the banner of Prima SVĚT, we help build community projects, nature trails, and children’s corners and playgrounds across the Czech Republic.